Color sources fruit from world-class
fruit farms in
every corner of the globe. 

With their international reach, Color provides our Asian customers with a glorious spread of red, orange, green, purple and white fruit, bringing goodness, health and joy with every fruit.

BRAND MISSION

Sourcing colorful fruit from across the world to bring colorful nutrition to your life!

Blueberries

Apples

Oranges

Kiwis

Cherries

Grapes

GLOBAL PROCUREMENT

With procurement centers in South Africa, Chile, Peru, New Zealand, Thailand and Australia, Color has a year-long supply of navel orange, kiwi fruit, cherries and grapes. This allows us to deliver fresh, flavourful fruit, straight to our customers.

DIRECT SOURCING

Color sources some of our key fruit varieties straight from where it was lovingly grown to reduce costs for our customers.

VERTICAL MANAGEMENT

Quality is key. That’s why we go to great lengths to bring you the very best in quality. Field visits: Professional procurement teams visit production areas to ensure high production standards; Fruit selection: Professional teams select from specific orchards and ensure alignment with customers quality requirements; Quality test: Stringent quality checks at packing houses to ensure quality.