MF Concepts

Services we are best at:

  1. Fresh Produce Active Seller project
    • Continuous sales growth in import produce since 2007.
    • In top performing Bangkok based supermarkets.
  2. Private Labels Active Seller project
    • Started in year 2016
  3. Out of Store Promotion
    • Roadshow, sampling event, flash mob, market survey, price survey and etc.
  4. In-store Sampling
    • Fresh Produce: Apples, Avocado, Kiwi, Cherries Strawberry, Persimmon, Blueberries, Tomatoes, Oranges, Melon, Plum, Nectarines, Vegetables, and etc
    • Other Food: European Cheese, Jam, Sauce, Coffee, and etc.
  5. POSM and Premiums Production
    • One-stop solution: From market survey to recommendations, and productions of POSM and premiums

Our Mechanism for a successful In-store Sampling

  1. Team Leader:
    • Highly experienced and passionate in fresh produce
    • Coordinate with Fresh Manager on sampling session before the sampling dates – sufficient stock, dedicated space and etc.
    • Personally deliver POS to each store
    • Ensure product display is attractive and suitable to each store size/merchandise
    • Selection of POS (appropriate and durable)
  2. Promoter:
    • Well trained on product knowledge/origin/product story
    • Polite and humble in offeringsamplesfruitstobeserved byhand– not just put the sample plates on the table
    • Promoter uses soft skill to make the sale
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