The Asia Fruit Logistica, which everyone from the industry of fresh fruits and vegetables around the world had been eagerly awaiting, returned to Hong Kong. From September 6th to 8th, Joy Wing Mau Group made its debut with its global strategic cooperation brand. Its innovative design style attracted the attention of the global fruit industry.

Group photo of the exhibition delegation of Joy Wing Mau Group

Attended the Asia Fruit Logistica
After three years of disruption due to the pandemic, Asia Fruit Logistica returned to Hong Kong, its long-standing location, and attracted widespread attention from both inside and outside the industry. It attracted more than 700 exhibitors from 43 countries and regions to participate in the exhibition, making it an unprecedented event.

On the first day, Charles Ng, from InvestHK, the Hong Kong Special Administrative Region Government Department, accompanied by David Axiotis, executive director of Global Produce Events, the organizer of Asia Fruit Logistica Exhibition, and Chris White, executive president of Fruitnet Media International, visited the booth of Joy Wing Mau Group. Zhang Jian, Chairman and CEO of Joy Wing Mau Group, warmly received the visit, and the two parties had a positive conversation on promoting exchanges in the global fruit industry.

Zhang Jian warmly received representatives from InvestHK and representatives from exhibition organizers and took a group photo

As an “old friend” of Asia Fruit and Logistics, Joy Wing Mau Group focused on the international exhibition theme of “maximize your value in China” and built an international stage that brings together global cooperative brand fruits, highlighting the cooperative brand products such as Zespri kiwis, Rockit apples, Dazzle apples, Driscoll’s blueberries, 2PH mandarins, ClemenGold and Prize blueberries as well as hot-sellers from self-owned brands such as Joyvio and Joytree.

This fully reflects the great strength of Joy Wing Mau Group in building the fruit value chain with global partners and also attracted the world’s leading fruit growers, brands, channel partners and other distinguished guests to visit, exchange the latest information, and discuss cooperation. The scene was vibrant and captivating.

Joy Wing Mau Group meets and communicates with global partners

The super-large creative booth of Joy Wing Mau Group attracted the attention of the global fruit industry

Joy Wing Mau Group unveiled its global cooperative brands and its own brands

“Powerful Purposes, Shared Fruits”

Global Partners Appreciation Banquet Successfully Held
On the occasion of the global fruit industry event, Joy Wing Mau Group grandly held the 2023 Global Partners Appreciation Banquet on the evening of September 7, and nearly 300 people from strategic partners in the global fruit value chain gathered together to participate in the grand event.

At the beginning of the dinner, Zhang Jian expressed his sincere gratitude to the global partners who have been working hand in hand with Joy Wing Mau Group for a long time. Zhang Jian said that the pandemic has caused the global fruit industry to experience unprecedented challenges, but at the same time, it has enabled us to cooperate more closely with our partners, communicate more fully and transparently, and focus more on long-term strategies.

Joy Wing Mau Group still maintains a good and continuous upward development trend and will reach a new height this year. Although the pandemic is over, the biggest challenge to the global fruit industry is climate warming and extreme weather. He proposed that colleagues in the fruit industry should strategically develop sustainably and start with every little thing they can do to protect the environment and contribute to the fruit industry. Make a better contribution to the industry and the world!

Zhang Jian delivered a speech at the Banquet

Representatives of global strategic partners took the stage to deliver a speech. Dan Mathieson, CEO of Zespri, fully affirmed the nearly two decades of cooperation between Zespri and Joy Wing Mau Group, witnessed the group’s 25 years of development, and expressed his best wishes for the group’s development in the next 25 years.

Dan Mathieson, CEO of Zespri delivered a speech

Toast at the Banquet, Joy Wing Mau Group shares the results with its partners and welcomes a better future together

At an important pre-show event of the Joy Wing Mau Group’s Asia Fruit Logistica, Joy Wing Mau Group held an open day at the Binhai Building Distribution Center on September 4, inviting global partners to visit and experience the charm of Asia’s first fully automatic professional three-dimensional, intelligent cold storage for fruits and vegetables at Joy Wing Mau Group. It will empower the development of the industry with digital intelligence and provide more efficient services to global partners.

Binhai Building of Joy Wing Mau Group

Joy Wing Mau Group invites global partners to visit the new headquarters in Shenzhen – Binhai Building Joy Wing Mau

Looking at the long-term development of the fruit industry, Joy Wing Mau Group will continue to shoulder its responsibilities as a leading enterprise in the fruit industry, work with global partners to promote sustainable development, and let the ecology of fruit bring a better future to mankind, society and nature.

More information:

Joy Wing Mau

Tel: +86 755 2592 8988