In the early morning of November 24, a flight full of Joyvio cherries arrived at Chengdu International Airport. This is the first batch of several independent charter flights to arrive in China at the start of this new Chilean cherry season.

It is also the first batch of co-branded fruit gift boxes, an initiative jointly launched by Joyvio in strategic cooperation with China Aerospace. In the next two days, this batch of Joyvio cherries will be sent to wholesale markets in Shanghai, Guangzhou, Chengdu, and Changsha for sales.

The first batch of Joyvio cherries arrive in China by air

The first batch of Joyvio cherries arrive in China by air 

In the morning of Friday November 25th, JWM held a ceremony for Joyvio cherries at Chengdu Wholesale Market and attracted a great number of buyers. The gift box of Joyvio cherries and China Aerospace instantly created a buzz on the market.

At the opening ceremony, Joyvio cherries are very popular

At the opening ceremony, Joyvio cherries are very popular

In 2022, from the official partner of the Chinese women’s volleyball team to the strategic partner of China’s Aerospace, Joyvio is committed to improving its quality standards. The gift box, symbolizing Joyvio’s aerospace-level quality requirement, will be introduced to meet the high-end gift needs ahead of Chinese New Year.

Joyvio cherries rely on the advantages of a supply chain established in Chile to make sure that domestic consumers can taste the high-quality cherries. They are picked, pre-cooled, sorted, vacuum-packed and shipped directly by air within 24 hours from orchard to market. 

The Joyvio cherries arriving this year are popular varieties including Kordia, Santina, Regina, Bing, and Lapins. The average sweetness is above 17 Brix and the hardness is above 70P. 80% of the Joyvio cherries are larger than Jumbo sizes.

Joyvio cherries x China Aerospace Co-branded packaging

Joyvio cherries x China Aerospace Co-branded packaging

Joyvio cherries will arrive in various domestic consumer markets through a combination of air and sea transportation. Later on, there will be a product launch in cooperation with JD.com, Olé, Rainbow, Ito-Yokado and other online and offline channels, focusing on Joyvio’s cherries ahead of Chinese New Year. This will feature festive consumption scenes and social interactions that come with the gift giving of cherries. 

Joyvio cherries will arrive in various domestic consumer markets through a combination of air and sea transportation. Later on, there will be a product launch in cooperation with JD.com, Olé, Rainbow, Ito-Yokado and other online and offline channels, focusing on Joyvio’s cherries ahead of Chinese New Year. This will feature festive consumption scenes and social interactions that come with the gift giving of cherries. 

As a high-end fruit brand of Joy Wing Mau, Joyvio cherries stand for high-quality cherries with great freshness. With the slogan “Astronomic Quality Awakens a Better Life”, Joyvio will use this popular fresh fruits from the southern hemisphere to awaken thousands of consumers’ sincere yearning for the quality life.

Source: Joy Wing Mau

Reposted from: https://www.freshplaza.com/asia/article/9481530/joy-wing-mau-celebrates-first-arrival-of-chilean-cherries-by-air/

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